How we generated 5x ROAS at £17 CPA using TikTok ads/UGC in just 30 DAYS

Before StarTok Social 💡

Before 2023, the client had trouble running profitable ads on Meta and TikTok. They were breaking even at 2-2.5x ROAS and wanted to drastically improve their results at the same time maintain a healthy margin and CPA. After taking a look at their existing marketing strategy and social media content, we proposed UGC and video ads as a trending ad format to unlock more opportunities and diversify their existing content mix.

After StarTok Social 🤝

Introducing UGC/Video ads in February as a new mechanism we were able to see immediate results after implementing the content creation system that creates 4-5 new videos every week. From sourcing creators to finalizing content, the initial process took less than 2 weeks to finish.
Within 30 days, we improved ROAS from 2x to 5x and dropped CPA from £30 to £17.

Click here to learn the 4 biggest takeaways from the success
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📈 Some results we got for clients 📈

🎥 Take a look at some of our best converting creatives 🎥


🗣️ What the clients have to say 🗣️

✨ Services offered at StarTok ✨

UGC Creation

Monthly scripted, shot, and edited UGC videos that reach your ideal customers at scale and drive profitable/sustainable conversions

TikTok/Meta Ads

Proven ad buying framework that ensures the creatives are served to the right people at the right time


Connect on Social 🤝